Resumé

Work Experience

Specialist 4, Experience Design, Effectv [Comcast]

May 2023 - Present

  • Design features based on complex acceptance criteria for B2B and client-facing portals

  • Deliver prototypes in an agile development cycle

  • Create and present strategic plans for ongoing opportunities to enhance existing and new workflows

  • Advocate for accessible design and challenge developers and product managers to integrate accessibility consistently

Senior Experience Designer, Genuine

Dec. 2019 - May 2023 (Experience Designer Dec. 2019 - Dec. 2021)

  • Designed clickable prototypes and wireframes (low and high fidelity) that balance user needs and business goals

  • Led client engagements throughout project lifecycles as a key member of core agency teams

  • Developed simplified user flows for complex B2B eCommerce processes in the healthcare space

  • Collaborated directly with FE/BE development teams to determine technical feasibility and align features to user stories

  • Tested prototypes, sitemaps, and user flows at various stages with relevant user groups

  • Generated account growth through proactive user need identification, relationship-building, and clear design presentation

  • Drove agency efforts to integrate accessibility as a foundational offering

Key Achievements

  • Spearheaded and formalized efforts to align multiple B2B legacy sites to a single design system

  • Oversaw several large healthcare portals from conception to launch

Junior Strategist, Genuine

Feb. 2018 - Dec. 2019

  • Analyzed key insights and unmet user needs through user research, competitive audits, interviews, and data analysis

  • Assessed qualitative and quantitative data acquired through stakeholder interviews, social listening, and analytics

  • Enhanced branding and digital strategies

Junior Strategist, MMB 580

June 2017 - Jan. 2018; Intern, June 2016 - June 2017

  • Led repositioning efforts for several key clients

  • Collaborated on advertising briefs, competitive data compilations, and strategic direction

  • Organized in-house focus groups and put together materials for quantitative research

  • Worked on advertising strategy plans

Tool & Program Experience

High Proficiency (Daily Use)

  • Axure RP 9

  • Invision

  • Microsoft Suite

  • G Suite

Medium Proficiency (Occasional Use)

  • Adobe Creative Cloud (Photoshop, Illustrator, InDesign)

  • Sketch

  • Figma

Certifications

  • User Experience Circuit, General Assembly (Apr. 2019)

  • Veeva Multichannel Business Certification (May 2021)

College Experience

Boston University, Class of 2017

B.S. in Advertising, Summa Cum Laude; B.A. in Psychology with a history minor, Magna Cum Laude

  • VP of Strategic Planning at BU’s AdLab (Sept. 2016 - Dec. 2016)

  • Layout Editor of WTBU’s magazine, The Beat of Boston University (Jan. 2016 - May 2017)

  • Head of Advertising for The BU Buzz (Jan. 2016 - Dec. 2016)